Perry wrote:Great idea Hal! Done. If anyone else wants to contact LA Times, here is a big list of names:
http://www.latimes.com/about/mediagroup ... .htmlstory
I'm not exactly sure who would be writing the article. I emailed 3 people.
Isn't there a major hiking organization in the Coachella Valley? It would probably be best to contact them and see if they have anyone who handles media relations. If they haven't already contacted the LATimes, work with them to develop the story in the form of a 'press release', then send that release to whoever at the LATimes covers Coachella Valley issues. Basically, you'll be writing the story for the LATimes; with the way they've cut back staff at the Times they probably won't send someone to investigate and write a story, but they would take 'copy' and possibly edit it (of course) for inclusion. Might also try buying a copy of the Times somewhere out in the C. Valley and see who the local staff is and if they have a contact phone or email. Look on the editorial pages or the first few pages of the front section for contact info.
