Then I would actually be able to read an entire forecast, article or statement of his without bailing on it in frustration.
Then I would see that he actually takes himself seriously enough to care about how his work is perceived by consumers.
Then I might start referring to his forecasts when I am interested in what the weather might be in the next few days.
Then, over time, I would gain some notion as to how useful his forecasts are to me and either continue referring to his forecasts or stop doing so.
Communication skills are not the only thing required to be taken seriously, but it gets you in the door, where you can be further scrutinized. Right now he appears to be a weather geek who only cares about what other weather geeks think of him (in this case, all you have to be able to do is speak "geek"). But since he is trying to go public with his forecast and impress the public for some reason (not sure what his motives are for doing so), he needs to communicate in the public's language.
It’s a bit like when something is well-designed but poorly explained—you can have something genuinely useful, like
this product, but if people don’t immediately understand how to use it or what it brings, they’ll just move on.
Not sure why this guy gets me so riled up either. Don't ask me any more questions!